Credit market entry and exit barriers
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Oct.20,2009The ease and difficulty of both market entry and market exit are crucial factors in high-level strategic decision-making. Entry barriers include the need to compete with businesses that are enjoying economies of scale or that have established, differentiated products. Other barriers include capital requirements, access to distribution channels, factors such as technology or location, and regulations imposed by governments or
industry associations. When markets are difficult or costly to enter and easy and affordable to leave, firms can achieve high, stable returns while still being able to leave to pursue other opportunities. Consider where the barriers to entry lie for your market sector, how vulnerable you are to new entrants and whether it is possible to strengthen and entrench your market position.
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